How to motivate mountain sports enthusiasts to use public transport

Bahn zum Berg

Motivation to use public transport

For years, organisations around the world have been campaigning to promote the use of public transport. There are numerous challenges that need to be overcome, particularly in the area of mountain sports. This is where the NGO Bahn zum Berg and Alpine Pearls come into play, developing targeted solutions to motivate people to use buses and trains instead of their own cars.

Since 2020, the NGO Bahn zum Berg has been dedicated to reaching mountain sports enthusiasts. This organisation focuses on facilitating access to public transport and thus promoting environmentally friendly mobility. Alpine Pearls actively supports these initiatives and contributes to the development of a comprehensive network and concrete offers.

Innovative solutions and offers

Digital platform with tour tips and timetables

One of the most important developments is the introduction of a digital platform that not only offers mountain sports enthusiasts tour tips, but also displays the appropriate public transport timetables. This combination makes planning easier and the use of buses and trains more attractive.

"Zuugle" search engine

Another highlight is the "Zuugle" search engine, which was specially developed to search for publicly accessible mountain tours. With this innovative solution, users can quickly and easily find the best tours that are accessible by public transport.

Expansion of the offer

Originally limited to Austria, the services have now been extended to Bavaria and, more recently, Slovenia. South Tyrol and other regions are set to follow in the near future. These expansions will help to reach even more people and promote the use of public transport for mountain sports.

Overcoming challenges

The services mentioned above aim to overcome frequently criticised barriers. By providing clear and simple solutions, access to public transport is made easier. This is a strong step towards more environmentally friendly mobility behaviour and shows how targeted measures can bring about sustainable change.

Through the collaboration of Bahn zum Berg and Alpine Pearls, innovative and targeted solutions are being developed to motivate people to use public transport for mountain sports. These initiatives are an important contribution to the promotion of sustainable mobility and provide a model for similar projects worldwide.